The AI Edge: Why Swansea Businesses Are Upgrading Their Websites

Running a local business is challenging, but new AI website tools are making life easier for Swansea business owners - from shops and restaurants to estate agents. In this article, we give some examples of what is possible today in the world of Artificial Intelligence website integration.

Fast, Professional Content Generation

Gone are the days where you need to spend hours writing content for your website. With AI integrated directly into your website's content management system, writing content can be done at the click of a button. 

Why not just use ChatGPT?

You might be wondering why you'd want to bother integrating AI directly into your website, when you can just get ChatGPT to write it. What a lot of people don't realise is without careful and correct setup and the correct prompting, an LLM such as ChatGPT will give you generic, poor quality content that will be easily identifiable as being AI written. This can work against you, instead of for you, when it comes to your SEO rankings. 

Imagine an AI content writer that is fully tuned with your website, location, target audience and writes the way you write. We do the hard work and setup for you meaning it's easy for you to generate high quality content with minimal effort.

Optimise Your Local SEO

AI can help generate location-specific content and keep your Google Business Profile updated, making sure locals find you when searching for services in Swansea.

Realtime Analysis

Imagine working within your website's CMS or your bepoke CRM system, and having an AI copilot alongside you providing real-time intelligence and feedback on what you're doing. It's like having a sidekick who spots the mistakes you might have missed, and offers ways to improve your output giving you a competitive edge.

You will also be able to ask for insights on your data and have it analysed, with custom made reports generated for you in real-time with no developer required after the intial build.

Handle Customer Questions 24/7

Missing calls after hours? AI chat tools can answer common questions about your opening times, booking procedures, or services. Your customers get instant answers, and you can focus on running your business.

Turn Customer Reviews into Improvements

Instead of scrolling through endless reviews and comments, let AI spot what customers love and what needs fixing. It's like having a full-time analyst finding exactly what brings people back - or sends them elsewhere.

Personalise Email Marketing

Let AI analyse your customer data to create targeted email campaigns that speak directly to different customer groups. Perfect for retailers and service businesses wanting to boost repeat custom.

Create Social Media Content

Transform one piece of content into multiple social posts, each tailored for different platforms - from Facebook to Instagram - while maintaining your brand's voice.

Smart Appointment Scheduling

Let AI handle the back-and-forth of booking appointments, automatically suggesting times based on your availability and managing cancellations or reschedules.

Start Small, See Results

You don't need to revolutionise everything at once. Pick one task that's eating up your time - whether it's writing product descriptions or answering basic customer questions - and try an AI solution. Most tools offer free trials, so you can test what works for your business.

Ready to make your website work harder? Contact local web agencies who can help you choose and set up the right AI tools for your business.