The Power of Bespoke CRM Systems
In the article, we explain why a ready made CRM system might not be the best solution for your growing Swansea-based business. A bespoke CRM system has many advantages, and we highlight some of them here.
As a small to medium-sized business in Swansea, your customers and clients are the life blood of your business. It is vitally important not only to find and convert new customers, but to retain the ones you already have. That's where a Customer Relationship Management System, or CRM, comes in.
There are many off the shelf solutions available, and while they tick many of the boxes, you will always find yourself making some kind of compromise. With a bespoke CRM system, every screen, process and report is built from scratch to your exact specifications. Everything will work how you want it to work.
We follow a bespoke development process to create CRM systems that are tailored to your needs. We start by gaining a deep understanding of your business processes and pain points. This allows us to identify key areas where a bespoke CRM system can make the biggest impact. We then work closely with you to design the system's user interface and functionality, ensuring that it meets your specific requirements.
Our goal is always to automate, labourious processes, and streamline everything as much as possible, all with the ultimate aim of saving you time, and therefore money.
So, that document you frequently duplicate, then delete the old data, fill in the new data, save it under a different filename. Now, it could be generated automatically for you at the click of a button.
An important part of any business is keeping track of the new enquiries that come in, where they came from, and ultimately, whether they turn into a sale or not. It might be that your business has quite unusual stages within this process with custom data points and for that reason, sometimes a ready-made solution just doesn't work. With a bespoke CRM, you tell us how you want it to work, and it will mirror your business perfectly. The screens and flow of the system fit your existing processes like a glove reducing friction and saving time.
Data is critical for businesses, and custom CRM systems can help you make the most of your customer data. By tailoring your CRM system to your business processes, you can ensure that the data you collect is relevant and useful. Furthermore, custom CRM systems can provide powerful analytics tools to assist you in identifying trends and making data-driven decisions. There's no need to rely on poorly structured reports that don't relate 100% to your business and it's data. Doing things the bespoke way, your reports work the way you work!
As your business grows, your CRM system needs to grow with you. Off-the-shelf solutions may not be able to keep up with your changing needs, and you may end up having to switch to a new system and retrain your employees. Bespoke CRM systems, however, are designed to be flexible and scalable. The system if modular, and new screens and tabs can be added as and when your business needs change.
Investing in a bespoke CRM system is key for businesses to manage customer relationships effectively. At Pedwar, we're a Swansea-based web design agency that creates tailored CRM solutions that help you unlock your full potential. Our bespoke development process ensures that you get a CRM system that is tailored to your unique needs, helping you stay ahead of the competition.
